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☆ Display advertising is likely to shrink in coming years, says MNTN CEO Mark Douglas
▼ + stars: | 2024-05-07 | by ( ) www.cnbc.com time to read: 1 min

Share Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailDisplay advertising is likely to shrink in coming years, says MNTN CEO Mark DouglasMark Douglas, MNTN CEO, joins 'Power Lunch' to discuss the impact of retail media and ads on the streaming market.

Persons: Mark Douglas Mark Douglas

☆ We're entering advertising's new era
▼ + stars: | 2024-05-02 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +7 min

NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, we're looking at the biggest topic at this year's TV upfronts , and how it's a sign of advertising's new era. What's on deck:Markets: Morgan Stanley's new wealth boss outlines the bank's playbook for hitting $10 trillion in client assets. Andy Kiersz/Business InsiderYou might be wondering what retail data has to do with television advertising.

Persons: —, Morgan, Don Draper's, Burton, Jenny Chang, Rodriguez, Business Insider's Lara O'Reilly, Lucia Moses, Andy Kiersz, Andy Jassy, hasn't, Finn, Morgan Stanley, Michael M, Tyler Le, Jed Finn, Andy Saperstein, there's, Joseph Stiglitz, Jerome Powell, Justin Sullivan, Wells Fargo, Kevin Scott, Satya Nadella, Bill Gates, Pablo Declan, Shari Redstone's, tanked, BI's Peter Kafka, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, George Glover Organizations: Business, Service, Tech, Wall, Getty, Google, Amazon, Disney, Kroger, Walmart, Big Tech, US Department of Labor, Apple, Department, Paramount, Trump Media Locations: China, OpenAI, New York, London

☆ Presenting the star of this year's TV upfronts: Retailers
▼ + stars: | 2024-05-01 | by ( Lara O'Reilly | Lucia Moses | ) www.businessinsider.com time to read: +5 min

Usually, at the US TV upfronts — the annual event where the networks showcase their best upcoming programming in the hopes of securing big advertising commitments — the celebrities are the stars of the show. With more money being spent, advertisers are paying closer attention to what data they can use to inform their TV ad buys and prove that TV is powering their sales. It found that taking advantage of a media company's unique upfront data offerings, including retail data, was a top reason for advertisers to buy linear TV or connected TV in the upfronts, cited by 37%. US retail media CTV ad spend will increase by 86.6% this year to reach $4.19 billion, according to Emarketer. And Walmart's recent deal to acquire the TV manufacturer Vizio reflects the growing trend of retail media's convergence with TV advertising.

Persons: Eric Haggstrom, Dave Morgan, Andrea Montano, there's, NBCU, Mark Marshall, Marshall Organizations: Hollywood, Business, Amazon, TV, CTV, Kroger, Walmart, Netflix Locations: New York

☆ Five tech stocks with upside worthy of buying ahead of earnings, Wells Fargo says
▼ + stars: | 2024-04-13 | by ( Michael Bloom | ) www.cnbc.com time to read: +5 min

A slate of tech stocks could be set to pop as earnings season revs up, Wells Fargo analysts say. CNBC Pro combed through Wells Fargo research to find the firm's favorite tech stocks as earnings begins. Uber Analyst Ken Gawrelski said he's staying bullish heading into the ride-sharing company's earnings report. Monday.com Shares of the project-management software company are too attractive to ignore, according to Wells Fargo. There is no shortage of positive catalysts for Monday.com shares, he said.

Persons: Wells, Ken Gawrelski, he's, Uber, Gawrelski, Roblox Roblox, Michael Berg, Berg, missteps, … Organizations: CNBC, Microsoft, Monday.com, Amazon Locations: Wells Fargo, Monday.com

☆ Meet the 33 rising stars of adtech solving digital advertising's toughest challenges
▼ + stars: | 2024-04-11 | by ( Lauren Johnson | Lara O'Reilly | ) www.businessinsider.com time to read: +1 min

Advertising tech companies are rushing to move away from third-party cookies. They're also developing new products for hot areas like streaming TV and retail media. With big challenges like the death of third-party cookies and new opportunities from areas like retail media and streaming TV, adtech companies are in a race for the industry's top talent. And they're hoping to cash in on the rise of retail media from the likes of Amazon, Walmart, and Kroger. They're also aiming to solve for cookieless advertising as Google's Chrome browser removes third-party cookies used for targeting and measuring digital ads, and they're developing next-generation generative AI tools.

Persons: They're Organizations: Business, Netflix, Disney, Amazon, Walmart, Kroger

☆ Digital firm Kevel raised $23 million to help brands stand up advertising businesses. Here's the pitch deck it used to take on giants like Criteo and Epsilon.
▼ + stars: | 2024-03-21 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +2 min

Earlier this month, the adtech firm Kevel announced that it had raised $23 million in a Series C round of funding to help retailers set up and run advertising businesses. Fourteen-year-old Kevel, formerly known as Adzerk, sells software that brands, including Klarna and Delivery Hero, pay a monthly fee for to manage advertising businesses on e-commerce websites. Kevel's products help retailers sell search ads on e-commerce websites, provide an ad server to manage and place ads, and give access to an audience tool that collects retailers' first-party data. Kevel competes with a growing number of adtech firms that help retailers stand up ad businesses, like Criteo, Epsilon, and Microsoft. Kevel doesn't sell ads, which Avery said the firm benefits from as more retailers like Target's Roundel take their ad businesses in-house.

Persons: Kevel, James Avery, Puja Rios, —, Avery, Morgan Stanley Organizations: Business, Walmart, Epsilon, Microsoft, Interactive, Fulcrum, Partners, Godwin Capital Group, Iberis, Dunnhumby Ventures, Commerce Ventures

☆ Target is taking a chunk of its ad business in-house to compete with Amazon and Walmart
▼ + stars: | 2024-03-15 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewTarget quietly rolled out a new way for advertisers to buy ads as it tries to win bigger budgets from brands. They added that Roundel Media Studio is intended to be a one-stop shop for advertisers buying search ads. Amazon runs its own ad business in-house, and retailers like Walmart, Kroger, and Albertsons have also recently taken parts of their ad businesses in-house. "Roundel Media Studio brings together many of Roundel's solutions and tools, starting with our sponsored product ads, Target Product Ads by Roundel," the landing page says. AdvertisementTinuiti's Marsten said Target needs to roll out other self-service tools to better compete with Amazon and Walmart.

Persons: —, Briana Finelli, Elizabeth Marsten, Wavemaker's Finelli, Criteo, it's, Tinuiti's Marsten Organizations: Service, Media, Business, Target, Procter, Gamble, Unilever, Walmart, Kroger, Albertsons, Amazon Locations: Criteo, Wavemaker, Tinuiti

☆ Some advertisers are doubling their Amazon spends at the expense of Meta and Google. Here's what's driving the change.
▼ + stars: | 2024-03-12 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewAmazon's push to grow its $47 billion ad business beyond its core search ads is starting to gain steam with advertisers. About 70% to 80% of advertisers' Amazon budgets go to search ads that drive sales, said Laura Meyer, founder and CEO of Amazon agency Envision Horizons. But Amazon is increasingly investing in adtech to grow its ad business beyond search placements and better compete with giants like Meta and Google. AdvertisementPower said that brands often spend 8% of Amazon sales on ads — mostly search ads that drive sales. He said clients are now increasing budgets to represent 12% to 15% of Amazon sales, with the incremental dollars going toward Amazon's adtech formats.

Persons: —, Laura Meyer, Patrick Miller, Mark Power, Power, Horizon's Meyer, it's, Ross Walker, They've Organizations: Service, Amazon, Meta, Google, Business, Trade Locations: Acadia

☆ Activist Petrus Advisers has a plan to help lift Criteo’s share price. Here’s how it might unfold
▼ + stars: | 2024-03-09 | by ( Kenneth Squire | ) www.cnbc.com time to read: +8 min

Criteo operates across three segments – marketing solutions, retail media, and Iponweb – but generated 83% of its $1.95 billion of revenue in 2023 from the marketing solutions segment. To many in the investor community, this was the death knell for cookies leading to uncertainty for Criteo's largest segment. Additionally, the company's retail media segment is a very appealing and growing business using software as a service for e-commerce companies. Petrus will likely nominate outside directors to the board as they rarely propose Petrus insiders for board seats. If it does not settle, Petrus has shown that they are willing to take a proxy fight to a vote.

Persons: Petrus, Rachel Picard, Megan Clarken, Alphabet's, Criteo, Frank Layden, Petrus —, Neuberger Berman, AllianceBernstein, Evercore, Ken Squire Organizations: Criteo, Petrus Advisers, Nasdaq, Alphabet's Google, TAC, Cadian Capital Management, Bloomberg, Reuters, 13D Locations: France, Europe, Americas, Asia, Pacific

☆ Retailers turn to an unlikely source to boost profits. Walmart shows how powerful this lever could be
▼ + stars: | 2024-03-05 | by ( Alex Harring | ) www.cnbc.com time to read: +9 min

There are three main routes through which retailers like Walmart benefit from advertising, Tarlowe said. The focus in retail advertising once transitioned from in-store to retailer websites with the e-commerce boom, Gutman said. Walmart: The pack leader With the deal, Walmart appears ahead of the retail pack, Gutman said. Connected TV is also just one part of a broader tide-change that's bolstering optimism on the stock, analysts told CNBC Pro. Other retail ideas Beyond Walmart, analysts said retailers need size and scale to perform well within off-site advertising.

Persons: Jefferies, Corey Tarlowe, Tarlowe, Morgan Stanley, Matt, Simeon Gutman, Gutman, it's, Roku, FactSet, Warren Buffett, Franklin Templeton, Dan Niles Organizations: Walmart, Intelligence, Retailers, Albertsons, CNBC, P Retail, Costco, Target, FactSet, TGT, Nvidia, & & , & & () Locations: Arkansas, Vizio

☆ Why some adtech companies are soaring even as the end of cookies threatens to crush the industry
▼ + stars: | 2024-03-01 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Read previewThere's a lot of doom and gloom in the digital ad industry, but a handful of adtech firms are showing surprising growth. But advertisers are also bracing for Google to kill third-party cookies in Chrome browsers at the end of this year. AdvertisementThe death of third-party cookies is loomingHowever, adtech firms are also bracing for the death of third-party cookies this year, and the loss of third-party cookies isn't accurately shown in companies' earnings yet. Google killed 1% of third-party cookies from Chrome in January and plans to stop supporting them by the end of the year. Adtech firms including The Trade Desk and PubMatic haven't estimated the potential impact of cookies, but both cite cookies as risk factors in their annual reports.

Persons: —, Magnite, Mark Wright, Wright, Rajeev Goel, PubMatic, Goel, Prohaska Consulting's Wright, Criteo, haven't, Todd Parsons Organizations: Service, Trade, Business, Google, Prohaska Consulting, Unity Software, CTV

The new missionDeveloping and scaling this cookie replacement has become the new mission for The Trade Desk, one of adtech's greatest independent success stories. While many other adtech companies offered this service, The Trade Desk over the years proved it could do it better. The Trade DeskWith cookies disappearing, The Trade Desk is approaching its first big test. These deals are typically cut with major advertising agency holding companies and don't usually include adtech platforms like The Trade Desk. "These next 12 months for The Trade Desk are going to be difficult and not the experience that you're used to," this person said.

Persons: Jeff Green, Andrew Casale, Brian Wieser, Samantha Jacobs, hasn't, There's, Tom Triscari, It's, they're, Greg Doherty, Jeff, Green, Criteo, Megan Clarken, Dan Salmon, they've Organizations: Trade, Universal, Google, Business, Exchange, Company, BI, Disney, The Washington Post, Yahoo, Wall Street, Projects, CTV, CBS, The, Arete Research, Intelligence, Variety, Street Research

☆ Microsoft could be sitting on a $50 billion advertising opportunity, Barclays says
▼ + stars: | 2024-02-28 | by ( Alex Harring | ) www.cnbc.com time to read: +2 min

Advertising cold be an additional source of growth that brings in tens of billions of dollars to Microsoft , according to Barclays. Microsoft can be a long-term challenger to existing advertising giants in the technology sector, Lenschow said. Beyond that, he said another $20 billion could get added to the top-line if Microsoft improves distribution. MSFT YTD mountain Microsoft, year to date With acquisitions of advertising technology companies like PromoteIQ and Xanadr, Microsoft can obtain greater exposure to higher-growth digital areas such as connected TV and retail media, Barclays believes. "This holistic ad-tech stack serves as a unique value proposition for Microsoft, and mirrors the transformation of similar advertising mainstays," Lenschow said.

Persons: Raimo Lenschow, Lenschow, Microsoft's Organizations: Microsoft, Barclays, Bing, Google, of Justice, European Union, PlayStation Locations: Redmond, Washington, European

☆ Four reasons Walmart wants to buy smart TV maker Vizio
▼ + stars: | 2024-02-27 | by ( Melissa Repko | In Melissa-Repko | ) www.cnbc.com time to read: +6 min

The retail giant announced last week that it plans to buy smart TV maker Vizio in a $2.3 billion deal. Here's a closer look at the major reasons Walmart wants to buy Vizio . Walmart can capitalize on Vizio's reachWhen shoppers think of Vizio, they likely envision store aisles filled with giant TVs. Walmart's in-house TV brand, Onn, currently has a licensing deal with smart TV competitor Roku . Plus, Walmart sees how much money its competitor, Amazon , makes from advertising — and wants to run the same play.

Persons: Joe Raedle, It's, Corey Tarlowe, Dan Day, Jefferies, Tarlowe, SmartCast, Kirby Grines, Vizio, Grines, Michael Morton, you've, That's, Morton Organizations: Walmart, Getty, Jefferies, Netflix, Hulu, Amazon, Riley Securities, Roku Locations: Hallandale Beach , Florida, Irvine , California, MoffettNathanson

☆ Amazon Prime Video’s ad tier has potential to deliver a one-two punch: better shows and more profits
▼ + stars: | 2024-02-23 | by ( Paulina Likos | ) www.cnbc.com time to read: +10 min

Just weeks after Amazon cut hundreds of jobs across its Prime Video and MGM Studios divisions, the advertisements officially arrived on Prime Video on Jan. 29. This gives Amazon first-hand customer data from Prime members it can leverage for advertisers who want to show ads during Prime Video shows. "While still early days, streaming TV advertising continues to grow quickly," Jassy said on the fourth-quarter earnings call. Additionally, the potential audience for Prime Video is huge – the company has said it has more than 200 million Prime subscribers. Prime Video keeps putting out new movies and shows like the popular "Lord of the Rings", "Reacher", "Mr. & Mrs. Smith", and "Citadel".

Persons: There's, Andy Jassy, —, Jassy, Brian Olsavsky, Cowen, TD Cowen, Canaves, Smith, Peacock, Jim Cramer's, Jim Cramer, Jim Organizations: MGM Studios, Netflix, Disney, Amazon, Amazon Web Services, Walmart, Kroger, Insider Intelligence, Prime, Paramount Global, Walmart –, TV, U.S, Intelligence, National Football League, Football, Nielsen, QR, NFL, Comcast, Miami Dolphins, Kansas City Chiefs, Chiefs, San Francisco 49ers, Super, Paramount, CNBC

☆ 3 ways buying Vizio would send Walmart's ad business surging and put Amazon on notice
▼ + stars: | 2024-02-15 | by ( Ryan Joe | Lauren Johnson | ) www.businessinsider.com time to read: +4 min

Walmart is reportedly in talks to buy TV manufacturer Vizio for over $2 billion , in an effort to bolster its ad business, according to The Wall Street Journal. Here are three ways Vizio would power-up Walmart's ad business and make it a much bigger competitor to Amazon, according to several ad industry experts. While Walmart buying Vizio would grow its ads business, it would also improve the margins for its current ad business, said Nikhil Raj, chief business officer of adtech company Moloco’s retail media business. The new inventory Walmart would inherit would let it tap TV and branding budgetsIf Walmart buys Vizio, it would inherit connected-TV ad inventory, which it doesn’t currently have. Most of Walmart’s retail media business comes from search ads , though it’s expanded that to include some display and video ads.

Persons: you’ve, there’s, ”, Nikhil Raj, Raj, Walmart.com, ” Raj, doesn’t, it’s, ” Forrester, Nikhil Lai, Eric Franchi, Eric Seufert, Mobile Dev Organizations: Walmart, Wall Street, Amazon, Business, Vizio, CTV, “ Walmart, Walmart Connect, Connect, VC, Mobile Locations: Vizio, Walmart.com, “

☆ Trade Desk shares soar on revenue beat and strong guidance
▼ + stars: | 2024-02-15 | by ( Jonathan Vanian | In | ) www.cnbc.com time to read: +2 min

Shares of The Trade Desk jumped over 18% on Thursday after the advertising technology company issued strong first-quarter guidance and beat on revenue. Here's what analysts were expecting:Earnings per share: 41 cents, adjusted vs. 43 cents expected by LSEG, formerly known as Refinitiv41 cents, adjusted vs. 43 cents expected by LSEG, formerly known as Refinitiv Revenue: $606 million vs. $582 million expected by LSEGFourth-quarter sales jumped 23% from $491 million a year ago. Net income rose 37% to $97 million, or 19 cents a share, from $71 million, or 14 cents, in the same quarter a year earlier. The Trade Desk said first-quarter sales will be at least $478 million, topping analyst estimates of $452 million, according to LSEG. WATCH: Connected TV is the most effective advertising in the world right now.

Persons: Jeff Green, that's Organizations: LSEG, CTV, Meta

☆ Kroger, Albertsons, and Instacart are all racing to snap up an $11 billion chunk of the retail media market
▼ + stars: | 2024-01-30 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +3 min

Offsite ads currently make up about 15% of retail media spend and are expected to make $11 billion this year, according to Insider Intelligence, increasing to $24 billion by 2027. Kroger works with adtech firms like Magnite, PubMatic, and OpenX to sell streaming ads targeted with retail data. Retailers are riding the death of cookies and streaming TVBy increasing the audiences that see their ads, retailers are betting they can seize two major opportunities. "When cookies come out of the marketplace, where retail media shines is that we all offer large audiences of real people doing real things," said Kristi Argyilan, SVP of retail media at Albertsons Companies. Using retail data, they can target specific groups — like moms who buy specific products at the grocery store every week.

Persons: —, It's, Andrew Lipsman, Roku, Kroger, Lipsman, Kristi Argyilan, Cara Pratt Organizations: Service, Intelligence, Business, Walmart, Brands, Albertsons Companies, Disney, Kroger Precision Marketing

☆ Amazon is poised to boost its revenue by billions with the flip of a switch
▼ + stars: | 2024-01-26 | by ( Lucia Moses | ) www.businessinsider.com time to read: +5 min

Read previewAmazon is about to shake up the TV ad marketplace as it prepares to show ads to Prime Video viewers starting Monday. The e-commerce giant's entrance into the streaming ad wars is its latest move to grow its $38 billion ads business. Discovery, as well as YouTube, with its big connected TV ad business. An Amazon spokesperson said the company has had a "strong response from agencies" wanting their clients to be first on Prime Video. AdvertisementAnd the launch comes as most TV ad dollars have already been spoken for.

Persons: —, Morgan Stanley, it's, execs, Jon Morgenstern, Nielsen, We've, Greg Peters, Dave Campanelli Organizations: Service, Business, Comcast, Warner Bros, Netflix, Amazon, Disney, Intelligence, Amazon Prime, New, Research, Prime, Amazon Channels, streaming's, Horizon, CTV

Publicly listed data company LiveRamp's $200 million acquisition of data clean room provider Habu looks set to fire the starting pistol for a more buoyant year of adtech and martech M&A, experts have predicted. He noted that while ad teams aren't using these clean rooms en masse, many have activated them, which bodes well for the Habu acquisition. ID5's technology is deployed by the most online publishers of any identity service, according to Sincera , which measures which adtech companies are used across the industry. LiveRamp, also, could be an acquisition target, Salmon noted, as it builds out new data offerings like the clean rooms it will inherit from Habu. But not everyone is predicting the Habu acquisition will necessarily lead to an influx of M&A around cookieless adtech.

Persons: Conor McKenna, Luma's McKenna, Shailin Dhar, Dhar, Mathieu Roche, who've, InfoSum, Myles Younger, Dan Salmon, Wayne Blodwell, ID5, Roche, " Roche, Salmon, Elgin Thompson, hasn't, Thompson Organizations: Business, LUMA Partners, FIT Holdings, Companies, New, Research, Impact Media, Citizens JMP Securities, Walmart Locations: adtech, LiveRamp, Habu

☆ Instacart is betting on Google to supercharge its ad-selling business
▼ + stars: | 2024-01-09 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +1 min

Instacart is opening up its ads program to sell targeted Google ads. Instacart's shopper data will be used to target the ads to specific groups of shoppers. NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Under the deal, Instacart will use Google Shopping ads to get consumers to buy products from Kraft Heinz, Danone, and others on its platform. Instacart will use its own shopper data to target consumers so it can, for instance, send an ad for Kraft Heinz's Philadelphia Cream Cheese to a repeat Instacart shopper searching for cream cheese on Google.

Persons: — Organizations: Service, Google, Kraft Heinz, Danone, Kraft Heinz's, Business Locations: Kraft Heinz's Philadelphia

☆ Smart shopping carts with customized ads are the future of grocery shopping, according to Instacart
▼ + stars: | 2024-01-08 | by ( Alex Bitter | ) www.businessinsider.com time to read: +3 min

Instacart will test ads on its Caper smart shopping carts at Bristol Farms grocery stores in Southern California, it said on Monday. This story is available exclusively to Business Insider subscribers. AdvertisementInstacart plans to have "thousands" of the Caper carts in stores by the end of 2024, Instacart CEO Fidji Simo told Bloomberg on Monday. Caper carts are just one example of the boom in what those in the industry call "retail media." AdvertisementMost retailers' ad sales are a fraction of Amazon's, which has been building its ad business for longer.

Persons: —, General Mills, That's, Fidji Simo, they're, Simo Organizations: Service, Bristol Farms, Kroger, Schnucks, Business, Del, Del Monte Foods, Bloomberg, Retailers, Walmart, Amazon, Intelligence Locations: Southern California, Del Monte

☆ The digital world remade itself and now every company has become an ad seller
▼ + stars: | 2023-12-04 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +8 min

To use precise consumer data, advertisers now must work directly with the company that owns that data — like the retailer that knows what its customers bought or the media company that knows what its audience watched. Streamers including Netflix are building new ad businesses, while platforms like YouTube are trying to bolster their existing ad businesses with more content, such as live sports. "In a world of less data or worse data, whoever has the least-bad data wins," Brian Wieser, an advertising-industry analyst, told Business Insider. Even companies that aren't traditional retailers, such as Uber and Marriott, have kick-started ad businesses. The pandemic pushed the world to embrace streaming services.

Persons: Ana Milicevic, Brian Wieser, Sephora, Morgan Stanley, Milicevic, Neal Mohan, Vinny Rinaldi, Hershey's, Taylor, it's, Weiser, Wieser, influencers Organizations: Data, Apple, Sparrow Advisers, Walmart, Netflix, Companies, Retailers, Target, Marriott, Amazon, Major League Soccer, NFL, Columbia, Bose, YouTube, Advertising, Comcast, Hulu, Meta Locations: California, influencers

The ad industry is in the midst of a major shakeup. This year, generative AI emerged as a tool that could potentially take advertising work to new heights , even as some staffers fear they could be replaced . This story is available exclusively to Business Insider subscribers. This is the sixth year Business Insider is recognizing rising changemakers within ad agencies. Scroll down to see 30 rising stars of Madison Avenue, listed alphabetically.

Organizations: Google, Business, Madison

☆ Goldman is sticking by this beaten-up IPO, sees more than 75% upside
▼ + stars: | 2023-11-09 | by ( Brian Evans | ) www.cnbc.com time to read: +1 min

Goldman Sachs thinks Instacart could be poised for a comeback. The firm reiterated a buy rating on the grocery delivery stock alongside a $48 per share price target. The company's initial public offering valued Instacart at roughly $10 billion. CART YTD mountain Instacart stock. Goldman Sachs analyst Eric Sheridan said the long-term view for Instacart remains sound, and the company will benefit from greater adoption of its platform and stronger advertising revenue.

Persons: Goldman Sachs, Instacart, Eric Sheridan, Sheridan, Michael Bloom Organizations: CART

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